Digitize the Real World. Improve Experience with Data.


At Tapway, we are obsessed with helping offline businesses digitize the real world and improve customer experience with data. Tapway develops big data technology solutions to track consumer behavior in offline locations and activate omnichannel engagement for businesses. Through the use of IoT (Internet of Things) sensors, offline businesses can now track consumer behavior across all touchpoints such as passersby, enter, exit, queue length, dwell time, age range, behavior flow and many more! Businesses can also engage with their customers across all channels, including having the ability to push notification when they enter their location.


Started humbly in 2014, Tapway now has more than 800 sensors in Malaysia and Singapore, and have secured key partnerships with telcos, with many more in the pipeline in over 4 countries in Southeast Asia. Tapway was created by two accomplished technologists from the aerospace industry, Lim Chee How and Justin Loh, who believe that technologies can revolutionize the slow-evolving brick-and-mortar industry to create a much better customer experience.

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