TALENT AP MANAGEMENT
DISCOVERY TALENT JUST A TAP WITH LIVE STREAM ON DEMAND
TalenTap was founded in 2019 by Penny Tan, who believe that content marketing and live streaming could help SMEs grow their brand and reach a larger audience. The team at TalenTap help brands solve the pain points of production capabilities and live streaming operations by providing a one stop solution from equipment to software and content to finding the right talents, and training with the objective of helping brands create an efficient process and interactive content that appeals to their target audience.
Our mission is to help SMEs grow their brand through social media by leveraging the right tools to ensure they stay connected with customers through interactive content and engaging conversations.
Since launch, we have helped 100 brands with their marketing and social media solutions.
Since the MCO, consumers are spending more and more time on social media, consuming various content that is easily available especially on Facebook live streaming. Many businesses have seen a shift in the way content is consumed but many SMEs still lack the skills and experience to reach out to their customers effectively, causing a loss of potential in revenue growth.
With the pandemic and more people staying or working from home, a large amount of their time is spent on their computer screens, mobile phones and digital platforms especially on social media like Facebook, Instagram, Youtube, as well as ecommerce channels. We also witnessed the birth of successful youtubers and streamers like Sugu Pavitra who rose to fame by uploading cooking videos from home during this period.
While business owners are recognizing the change and this new wave of opportunity, they lack the technical know-how on utilizing these platforms and crafting content that will help their businesses. Many do not know how to choose the right talent, or which equipment or software they need to launch a successful live stream content.
Therefore, many are reluctant to start streaming, because they eventually do not follow through and stumble upon failure because there is no one to help or share the know-how of live streaming. TalenTap will close the gap and provide this for SMEs to help them grow their brand and sales, which have proven to be an effective marketing tool when it comes to generating brand awareness, and even direct sales because they can engage in real time conversations with customers.
TalenTap’s experience in creating effective marketing solutions will allow businesses and SMEs who want to kick start live streaming to scale their business and marketing efforts fast. By providing cost effective and sales driven solutions,
TalenTap can provide valuable insights, strategy, and provide a well-rounded service for SMEs to create their content successfully.
Live streaming operations include equipment such as broadcast cameras, with professional broadcast audio, set up, talents and experienced host, backend software, as well as content strategy and planning. TalenTap will also help brands with their advertising strategy to get viewership and drive traffic to their content.To take it one step further, TalenTap believes in empowering brands and offering trainings for their staffs on the how tos and execution of live streaming so that brands can build their own production and live streaming capabilities in the longer run.
Live stream and marketing solutions for brands to kick start their Facebook Live and any form of live streaming content production. Full service live streaming production and marketing offerings including professional host, backend software, equipment, strategy content planning, and staff training.
Using Facebook live as an example, it is a new media that is widely available for anyone to utilize but there is no ready know how to teach brands how to successfully execute a live stream on Facebook. Similarly, we witness the growth of live streaming on ecommerce platforms like Shopee and Lazada, where many brands leverage on production to sell their products and services.
We witness the growth of live streaming and online media consumption especially even more so in the past 6 months with MCO and consumers spending more and more time on social media.
According to The Star, live-streaming shopping is becoming increasingly popular through various platforms, especially Facebook as more and more retailers and brands embrace the latest digital trend to attract savvy consumers. From a consumer standpoint, real time engagement with sellers and live product demonstrations gives a real perspective of the quality of the product they are buying. Reference: https://www.thestar.com.my/business/business-news/2018/12/31/live-streaming-shopping-trending-up-in-malaysia/
Taking example from a mature market like China: Live-streaming sessions have become increasingly popular in China in the last few years as consumers crave immersive experiences and personalized recommendations. According to consulting company Deloitte, the market reached $4.4 billion in 2018, growing 37 per cent on the year previous and attracting a total of 456 million viewers.
According to Alizila, the news hub for Alibaba Group, Alibaba’s Taobao marketplace hit RMB 100 billion (around $15.1 billion) in gross merchandise volume (GMV) through live streaming videos in 2018. Taobao Live, Alibaba’s dedicated live streaming unit, reached record-high sales of RMB 20 billion (around $2.85 billion) during the 2019 Singles Day shopping event, or 7.5 per cent of the group’s overall sales. Reference: https://www.voguebusiness.com/consumers/live-streaming-china-shopping-kim-kardashian
Our target customers are SMEs and businesses who are looking for cost effective solutions to kick start their live streaming experience. We want to help brands who see the potential of growth and are interested in crafting the engaging and interactive content for their customers. Below are some of our customers to date.
Model 1: Consultation services only
Minimum spend from brands starts from RM 3,000 to 12,000 /project.
What we provide: Consultation, equipment planning, software training, host training and staff training to execute FB Live for business.
Model 2: Consultation & Execution (Full service)
Profit Sharing model where TalenTap takes 10-30% commission from the live sales revenue, commission varies depending on product nature.
What we provide: Full service, consultation, equipment setup, software setup host, marketing strategy to drive traffic, views and shares for live stream, staff training to execute FB Live for businesses.
With the rise of live streaming and increasing utilization on social media platforms particularly on Facebook live, this video format will allow users to share live streaming video via their smartphones and mobile devices.
Not only are more people interested in viewing a Facebook live video, Facebook has implemented an algorithm that ranks these videos higher in the news feed, so they are more likely to be seen organically. Aside from the fact that live videos have a 148% higher organic reach than photos.
Live streaming on Facebook have the potential to attract a larger audience, generating more online visibility and branding because of the immediate interaction, commentary, and the fact that it is a viewable video, brands could entice more viewers than a simple post update. Reference: https://www.business2community.com/facebook/5-benefits-using-facebook-live-video-01773422
Benefits of using Facebook live also include greater interaction which allows consumers to communicate and interact with in real time leading to a more meaningful customer relationship. Research shows that 85% of people say they're more likely to watch a live broadcast on Facebook than on TV because of the opportunity to get involved and interact. Facebook also reports that comments on live videos increase ten-fold compared to standard video content. Reference: https://www.socialmediatoday.com/social-business/8-reasons-why-brands-should-be-using-facebook-live
At present, the barrier to entry is low however, there is no one out there who specializes in the know how to ensure success of live streaming content for brands and SMEs who have limited resources to grow. Live streaming on various platforms continue to grow via platforms on e-commerce platforms like Shopee Live and Lazada Live, Astro Go Live on top of already existing Facebook and Instagram live. We will be the full-service team who can educate SMEs and guide them to ensuring their journey on live streaming is efficient, successful and meet their business objectives, especially in a world where customers constantly crave stronger, more human connections with their favorite brands.
To differentiate ourselves from other players, we have chosen to specialize in live streaming planning, strategy and execution while adding further value to brands by cultivating and training their staffs in the know-how to execute live streams to sustain in the longer run. When our client succeeds, we also succeed in meeting our vision.
We are aiming to raise RM3 million for an equity % of 25%.
Our fund utilisation will be as follows:
Our greatest investment portion of 35% is allocated to marketing. We will allocate an additional 35% to develop and refine our tech & hardware solution and 30% to manpower.
Helping SMEs get through the challenging times and always stay connected with customers.
Tan Pemni- Founder & CEO
Our founder, Pemni Tan skills and expertise spans a wide range of business solutions.
She has a strong passion for business, her focus on collaborative team-building, and her commitment to meeting customer and market demands. Her contagious enthusiasm instills her and her team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged. Her strengths ranges from public relations, marketing to business development and go to market strategies.
Elains Tee - Head of Marketing
Elains oversees the company's brand strategy and overall plan. She takes the lead in allocating resources to different projects as necessary and in setting short-term and long-term department goals. Her business acumen is what helps her run the marketing department in a way that promotes higher profitability and competitiveness for the company.
Alan Lim - Head of Operations
Alan is a responsible leader with an analytical and strategic mind. His broad scope within the company includes designing policies, overseeing customer service and implementing technology solutions.
Seah Bee Leng - Account Manager
As a client advocate, Bee Leng liaises with internal departments to ensure that all client needs are understood and satisfied. She also assists with sales management, customer feedback, data collection and analysis, and plays a big role in improving the overall customer experience.
Kevan Siow - Head of Production
Kaven oversees all manufacturing processes within the company with a keen eye, ensuring that the production lines run smoothly and with minimum downtime.
Alex Key - Head of Photography
Alex has over 19 years of industry experience, specialising in commercial product and portrait photography. Even when armed with just his camera and software such as Adobe Photoshop, he can bring the simplest creative ideas to life.
Ken Chen - Talent TV Ads Model
Ken Chen are professional model and Wushu Talent incharge of company talent ads contet andTVC casting talent for Waston and KFC and etc.
Talent Segmentation DICS Interpretion Traning ( 27 Group )
Oxwhite Founder , CK chang with Malaysia Famous Singer , Lee Pei Ling Jeryl Lee , TalenTap Founder Tan Penny
Signing MOU ceremony TalenTap ( Tan Penny ) vs MECAN TRADE (Micco Goh )
Meet up - Tan Penny CEO Talentap - Mike Xu - Vivo CEO - Andy Goh Founder of MECAN - CK Changr Founder of Oxwhite
Umance Live broadcast with International Motivational Speaker Brian Cha
Brian Cha ( left ) Tan Penny (MIddle ) Umance Chong ( Live Influncer )
Live Broadcast with Local Celebrity WIlson.at Beauty In the Pot (The garden )
Influncer KOL Media Party at Beauty In the Pot (The garden )
Facebook Live Show Talk at Beauty In the Pot (The garden )
Live show with Malaysia Celebrities and International Famous Photographer - NInja Zung at Beauty In the Pot (The garden )
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