Leading Retail Tech Innovation
Silentmode Sdn. Bhd. is a Malaysian technology company that provides organisations with cloud-based software as a service solution.
Slurp!, a point-of-sale system with an emphasis on food and beverage, was our first product to hit the market in 2014.
SInce 2018, Silentmode has been working on developing Fuel Retail solutions that can handle and process hundreds of millions of transactions per month with ease.
To date, over 800 Petronas fuel stations in Malaysia are now powered by our Slurp! Fuel Retail system.
We're excited to be working in the retail tech industry since there's so many more innovations we can bring to the table.
Our excellent technological background and managerial team have helped us grow into a profitable founder-run business with RM 5.9 million in revenue in 2020.
Despite being located in Malaysia, we have a strong desire and aspiration to grow our regional and international footprint.
There are numerous concerns and challenges in the fuel retail market right now, but they are all primarily focused on three fundamental issues that our enterprise grade point-of-sale system are able to address:
Expensive Hardware : Slurp's POS system is compatible for both iOS and Android, making it cost-effective while delivering great performance, scalability, and security.
High Support Cost : Up to 99.7% of issues may be addressed online, without the need for an on-site visit, thanks to our Preventive Maintenance Technology.
Delivering New & Greater Customer Experience: Legacy solution makes integration with new API and IoT solutions is inefficient and costly. Slurp!’s modern API features enable various integration simple and cost-effective.
By developing innovative solutions, Silentmode are able to simplify and streamline the numerous moving elements of a business and allows owners to:
Increase sales & profit margin.
Minimize stock wastage.
Build better customer relation through analytics and loyalty program.
Increase efficiency & ease of business operations and flow.
Multiple outlet management - able to set prices, employee access, manage stock movement and inventory & analyse sales data across multiple outline online with just a single account.
Slurp! Point-of-Sales for F&B Business
Silentmode launched our first product in 2014. To date, currently over 3,000 SMEs in Malaysia, Singapore, and the Philippines have embraced this solution.
Slurp! Point-of-Sales for Fuel Retail & Retail Business
Petronas is presently using this solution, which was first developed in 2018. It is one of the first tablet-based, cloud-based fuel retail solutions in the fuel retail industry.
GetOrders Online Ordering Platform
As part of our initiative and commitment to assist our Slurp! merchants during the COVID-19 outbreak, we introduced GetOrders, a web based online ordering platform without paying large commissions to third-party online delivery platforms.
Silentmode is in the midst of a rapid expansion. Every year, our revenue grows by about 100%, and our user base grows at the same rate.
Silentmode was Malaysia's first cloud-based POS system, providing us a competitive advantage. We recently became Malaysia's first and only POS system to be utilised in fuel retail outlets. Our enterprise solution can easily process over RM 1 billion in transactions each month.
Silentmode has 3 revenue streams:
Mobile POS is anticipated to grow by double digits, reducing the market share of traditional point-of-sale systems. Traditional POS is now the most used POS system in the world, with a market share of 64 percent. The Mobile POS category, on the other hand, is on the increase, with a CAGR of 12.8% projected from 2020 to 2027, surpassing the total POS market's 7.5%.
As a result, in the next years, Mobile POS is projected to overtake Traditional POS. The low installation cost, device accessibility, and the ability to rent Mobile POS on a monthly basis for small and medium enterprises are all elements driving up consumer demand for Mobile POS.
Furthermore, the ever-changing customer preferences, increasing debit/credit card transactions, and advanced data analytics are likely to drive demand for Mobile POS.
In 2018, retail sales worldwide were USD23.6 trillion. Due to the COVID-19 pandemic, sales are anticipated to drop by 5.7 percent in 2020. It is predicted to rise up in the following year, reaching USD26.7 trillion by 2022, representing a moderate CAGR of 3.1 percent from 2018 to 2022.
Malaysia's retail trade industry generated RM460 billion in sales in 2018, growing with a 5-year CAGR of 10.5%.
The performance of the Oil & Gas sector has been impacted by recent oversupply and the impact of the COVID-19 pandemic. Due to the pandemic, worldwide oil consumption is anticipated to fall in 2020 for the first time since the global crisis of 2009.
Despite the grim outlook, the oil and gas industry might be considered recession-proof; there are over 1 billion vehicles on the road worldwide, and nearly all of them require fuel to function. Electric cars account for barely 1% of total vehicle sales and are unlikely to have a significant impact in the near future due to their high cost and lack of charging infrastructure.
As a result, the industry is expected to pick up again, as there will still be demand for fuel for daily transportation activities.
From 2018 to 2019, the industry expanded by 6% to USD3.6 trillion. The Asia Pacific region accounted for the majority of the market (46%), followed by the United States (24%). However, owing to the economic downturn induced by the COVID-19 pandemic, a 2.9% drop is predicted in 2020. Nonetheless, the industry is expected to rebound and increase at an annual rate of 8% from 2021 to 2023, reaching USD4.3 trillion.
Between 2010 and 2017, the F&B services industry had an outstanding revenue CAGR of 12.1%.
In Malaysia, there are around 30 POS System Providers. Our strength and advantage has been our concentration on both the F&B and Fuel Retail verticals.
We are now aiming to raise RM3.5 Million from investors. The funds raised will be used to the following purposes:
It all began with a desire to provide merchants with the greatest retail technology available. We've begun with Slurp! For the time being, we plan to improve our product offerings in the F&B and Fuel Retail segments.
Silentmode was created by three founders with extensive product, UI/UX, and technical expertise. That differentiates us in terms of our ability to create outstanding products.
Reza Razali | CEO & Co-Founder
Reza is a finance graduate from the University of Oklahoma and has extensive IT experience in the United States, Singapore, Brunei, and Japan. Reza is an avid Chelsea fan and a die-hard Apple devotee who also invests in a variety of other start-ups.
Calvin Tam | CTO & Co-Founder
A technologist who has won several awards. Calvin was recruited as an App Developer for the first time when he was 17 years old. Calvin's technological vision has allowed Slurp! to establish a robust tech foundation that allows us to service SMEs as well as major multinational corporations.
Zara Aida | Co-Founder & Director
Zara is the current CEO of Terato Tech Sdn Bhd. Terato Tech is a multi-award winning app developer company who has partnered with clients such as Air Selangor, Dominos Pizza, KWAP, LTAT, and CIMB Bank.
Noorzaini Ilhami | Lead Developer
Ilhami has extensive expertise in DevOps, VueJS, Java, PHP, NodeJS, NestJS, Bootstrap, AWS, and DigitalOcean, as well as system architecture, development, and server administration. He began his career at Petronas before joining Terato in 2014 as a core developer for prestigious customers such New Straits Time and CIMB. His interests include future tech breakthroughs and producing Android and Windows apps like Waktu Solat Malaysia.
Muhammad Shukri | Project Manager
Shukri has extensive experience in IT project management, quality assurance, and customer service expertise. He is a great asset in streamlining project operations and enhancing project procedures. The Slurp! Fuel Retail project with Petronas Dagangan was completed in just under 7 months under his supervision.Shukri is also a certified Software Tester.
Mohd Izzat Shahmi | Operations Manager
Izzat specialises in corporate operations, projects, tenders, procurement, and finance management. His background is in Law and Commerce.
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How Malaysia nurtured Slurp and why the company is ready to take on the region
Revolutionising the F&B industry through Slurp!
One particular stand-out homegrown startup is Slurp!, a company whose main objective is to deliver cloud-based point-of-sale (POS) system solutions for food and beverage retailers across Malaysia.
Money: Slurp! Seeking to Raise RM3.5M
Malaysia’s emerging retail-tech brand Slurp! Point-of-Sales (POS) is seeking to raise RM3.5 million funds through the pitchIN equity crowdfunding platform.
Slurp! plans to allocate the funds into three business areas — approximately RM1.8 million for managing human capital, RM1.5 million to support its market expansion plan within Malaysia and into Southeast Asia and the United States, and the remaining on product research and development.
Read more at: https://dailystraits.com/2021/06/25/news-in-brief-4/
Slurp! Mahu Kumpul Dana RM3.5 Juta melalui Pendanaan Awam Ekuiti pitchIN
Kuala Lumpur, 24 Jun 2021 — Jenama teknologi runcit tempatan, Slurp! Point-of-Sales (POS) hari ini mengumumkan mahu mengumpul dana dengan jumlah sasaran RM3.5 juta melalui platform pendanaan awam ekuiti (ECF) pitchIN. Slurp! berancang untuk mengagihkan dana tersebut kepada tiga bidang perniagaan – kira-kira RM1.8 juta untuk pengurusan sumber manusia, RM1.5 juta untuk menyokong rancangan peluasan pasarannya di dalam Malaysia dan ke Asia Tenggara dan Amerika Syarikat, dan selebihnya untuk penyelidikan dan pembangunan produk.
Slurp! sasar RM 3.5 Juta melalui Pendanaan Awam Ekuiti pitchIN
KUALA LUMPUR 24 Jun - Jenama teknologi runcit tempatan, Slurp! Point of Sales hari ini mengumumkan mahu mengumpul dana dengan jumlah sasaran RM 3.5 Juta melalui platform pendanaan awam ekuiti (ECF) pitchIN.
Baca lebih lanjut di: https://dagangnews.com/slurp-sasar-rm35-juta-melalui-pendanaan-awam-ekuiti-pitchin-6813
Retail-Tech Brand, Slurp! Seeks To Raise RM3.5 Million Through pitchIN
Retail-tech brand Slurp! Point-of-Sales (POS) is seeking to raise a target amount of RM3.5 million funds through the pitchIN equity crowdfunding (ECF) platform.
Slurp! plans to allocate the funds into three business areas — approximately RM1.8 million for managing human capital, RM1.5 million to support its market expansion plan within Malaysia and into Southeast Asia and the United States, and the remaining on product research and development. Read more at
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