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LOKEIN

Evolving Businesses, Culture & Society Through Technology

SUMMARY VIDEO

COMPANY DETAILS

***We have updated our pitch deck (offer document) and finalized numbers for 2021 including Management Account (Unaudited).
SUMMARY

Lokein is a social hype community mobile e-commerce marketplace platform for you  to buy/sell in a secure environment. Fully equipped with secure payment checkout  & money back guarantee up to 45 days, using Lokein also supports a sustainable green ecosystem while providing an online auction system. As an extension to Lokein, there is Lokein.STORE which is a  lightweight e-commerce storefront solution that targets micro businesses/SMEs to with a mobile ecommerce webstore without having to develop & maintain their own website. SMEs can leverage mobile messaging (WhatsApp, FB  messenger, Telegram, Social Media, etc.) + Lokein.STORE to create seamless e-commerce trades between business owners & their customer base + incoming new  leads.

Lokein.STORE also enables secure contactless payment for trade transactions at events (Physical bazaar marketplace), brick & mortar businesses (physical store), and F&B businesses with QR codes. With Lokein.STORE, at the moment we're actively helping digitalize Micro Businesses & SMEs.

PROBLEM

Business owners in the vintage, collectible and pre-loved items industry in  Malaysia have been using social media sites such as Facebook buying &  selling groups and other media messaging applications such as WhatsApp,  Telegram & Fb messenger to conduct their daily business & trading  activities; very manual.

At the moment, they're facing difficulties such as payment security issues & scammers issues with the manual system.

Due to the post pandemic situation, more than 2 million micro businesses,  small & medium enterprises have been required to go digital for business continuity. From statistics showing that in 2021, 82% of the MSMEs still do not have any web-presence.

Source retrieved from: https://www.thestar.com.my/business/business-news/2021/07/03/progressive-need-for-technology

SOLUTION
  • E-commerce marketplace Platform & Mobile eCommerce (WhatsApp  eCommerce) Storefront equipped with contactless QR payment for Buying &  Selling in easiest & safest way

  • Buying Protection & Moneyback Guarantee Up to 45 days in the ecommerce  marketplace (accepting cross border transaction)

  • Cost effective with minimum workload to maintain e-Commerce storefront  for business owners to go 100% digital with peace of mind

PRODUCT
  • Lokein.com: Online Marketplace for Buying/Selling used and vintage goods through auction selling with buying protection and  money-back guarantee

  • Lokein.STORE: An e-commerce storefront solution for MSMEs to have their own website with WhatsApp/Social Commerce features including an affiliates and agent system. MSMEs do not need to develop or maintain  their own e-commerce website with Lokein.STORE

TRACTION

Revenue (2021): RM 1.6 Million (7X Growth from 2020)
EBITDA (Unaudited): RM 684 K

CUSTOMER

We have three types of customer segments that currently being served.

1. Business to business (B2B)

a. Micro businesses, Small & Medium Enterprise (MSME) in the category of:

  • Fashion & Apparel
  • Health & Beauty
  • Local IKS Product
  • Drop-shipper or business using agent system
  • Used item retail online sellers
  • F&B
  • Groceries

b. Used item suppliers/manufacturers

c. Larger corporation that serves more than 1 business outlet or have chain of outlets

2. Business to consumer (B2C)

a. Used item & vintage goods enthusiasts

b. Collectors

3. Customer to Customer (C2C)

a. Key Opinion Leader (KOL)

b. Live streaming online sellers

c. Individual used/vintage item seller

d. MSME in used item category

BUSINESS MODEL
  • Transaction Fee: 12% + RM2.00 for each successful transaction - Subscription (Saas): Multiple Plans – Monthly & Yearly – SMEs/Business  Plan & SMEs/Business Plan Plus

  • Additional Package Add-On In-App

  • There will be continuous improvisation on pricing models depending on the situation and customer needs.

MARKET
  • E-commerce & Digitalization

  • RM 260 billion in Southeast Asia, 5% of market share: RM 13 billion

  • Southeast Asia

  • Initial Stage of South East Asia Market Exploration – Fully execute on expansion on Series A Onward

  • USD 36 Billion of GMV traded online on used items (secondhand items) alone in 2021 (worldwide)

  • USD 72 Billion of GMV traded online on used items (secondhand items) alone in 2025 (worldwide)

  • USD 100 million Malaysia imports on used items (secondhand items)

Source: ThredUP 2021 Report, NY Times, Statista, MCMC & Dept of Statistic Malaysia

Referrence: NY Times Press Release, 3 February 2022. 
(https://www.nytimes.com/2022/02/03/style/malaysia-secondhand-clothing-grailed-etsy-ebay.html?)

COMPETITION

FUNDING

- RM1,665,000.00

VISION
  • Mission Statement: Evolving Businesses, Culture & Society through  Technology

  • 5 Years Vision:

  1. 500K small businesses, SMEs & used item enterprises leveraging e commerce to generate 80% of their revenue

  2. 10 million users are using our services and do ecommerce transactions  for their daily expenses

  3. More than 1 Million job opportunity created for the society

INVESTORS

FOUNDERS

Chief Executive Officer (CEO), Interim CTO & Co-Founder

WAN MOHD HAFIZ BIN WAN IDRIS (Age: 37, Malaysian)

Education: Bachelor’s Degree in Mechanical Engineering from Universiti Teknologi Petronas.
Experience: 12 years in e-commerce retailers on international online marketplace known as eBay & Etsy & act as CEO that manage 10 staffs. Previous business ventures generating RM500K revenue in a year. 15 years direct engagement with used clothing ecosystem in Malaysia.

Chief Marketing Officer (CMO), Head of Sales & Co-Founder

NUR HAFIZI BIN ABDUL MAJID (Age: 37, Malaysian)

Education: Diploma in Mass Communication from UiTM.
Experience: 8 years in e-commerce retailers on international online marketplace known as eBay & Etsy & act as COO & branding build up that supervised by Wan Mohd Hafiz Bin Wan Idris. Previous business ventures generating RM500K revenue in a year. 15 years direct engagement with used clothing ecosystem in Malaysia.

Head of Trust & Safety & Administration & Co- Founder 

MOHD ZAIDI BIN MOHD ZUKI (Age: 37, Malaysian)

Education: Sijil Pelajaran Malaysia.

Experience: 9 years in e-commerce retailers on international online marketplace known as eBay & Etsy & act as Head of customer service & marketplace abuse that supervised by Wan Mohd Hafiz. Previous business ventures generating RM500K revenue in a year. 10 years direct engagement with used clothing ecosystem in Malaysia. 

PRESS
  • TECH IN ASIA

https://www.techinasia.com/unpacking-carousells-next-big-move-recommerce

  • NEWS STRAITS TIMES

https://www.nst.com.my/business/2020/09/624685/gobi-partners-sunway-group-announce-final-four-winners-superseed-ii

  • MARKETING INTERACTIVE

https://www.marketing-interactive.com/mdec-launches-go-ecommerce-onboarding-and-shop-malaysia-online-campaigns-to-help-local-businesses

  • BERITA HARIAN

https://www.pressreader.com/malaysia/berita-harian-malaysia/20190923/281848645320345

  • MALAY MAIL

https://www.projekmm.com/news/berita/2019/08/14/tiga-anak-muda-ipoh-bangunkan-lokein-saingi-ebay-jual-barang-bundle/1780593

DISCLAIMERS 
  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Please login as an investor to see more information.

07
FEB

Used Items (second hand items) market size recent updates

5 months ago by Wan Mohd Hafiz Bin Wan Idris
draft

  • USD 36 Billion of GMV traded online on used items (secondhand items) alone in 2021 (worldwide)
  • USD 72 Billion of GMV traded online on used items (secondhand items) alone in 2025 (worldwide)
  • USD 100 million Malaysia imports on used items (secondhand items)

Source: ThredUP 2021 Report & NY Times

Referrence: NY Times Press Release, 3 February 2022. 
(https://www.nytimes.com/2022/02/03/style/malaysia-secondhand-clothing-grailed-etsy-ebay.html?)

16
JAN

Updated Numbers for 2021

6 months ago by Wan Mohd Hafiz Bin Wan Idris
draft

We have updated our pitch deck and updated our finalized numbers for 2021 includin our Management Account for 2021 (still unaudited).

26
DEC

Finalist for SUPERB 2021 RM500,000 grants from TERAJU

6 months ago by Wan Mohd Hafiz Bin Wan Idris
draft

December 2021

Lokein has been selected to pitch for the Final round on December 9th 2021 for SUPERB 2021 RM500,000 grant from TERAJU and accepted for the MyAccelerator by MyVentures, TERAJU & Borneo Digital that will end on 30th December 2021. The result for the final round is still not yet announce by TERAJU and will be announced soon on January 2022.

Learn more here

26
DEC

MARA Consultants for ICT & e-Commerce

6 months ago by Wan Mohd Hafiz Bin Wan Idris
draft

August 2021

Lokein is appointed as an ICT, eCommerce & Digital Technology consultant for MARA in helping their SMEs going digital with e-Commerce & Data Driven.

26
DEC

Technology solutions provider for MEDAC-MTDC Technology Adoption Program 2021

6 months ago by Wan Mohd Hafiz Bin Wan Idris
draft

September 2021

Providing social e-commerce web-store front for the digital transformation of SMEs alongside Malaysian Technology Development Corporation (MTDC) & Kementerian Pembangunan Usahawan Dan Koperasi (MEDAC)

Learn more here

26
DEC

Belanjawan 2021 e-Commerce Initiative - Go eCommerce Onboarding partnering with MDEC & Kementerian Kewangan Malaysia (MOF)

6 months ago by Wan Mohd Hafiz Bin Wan Idris
draft

July 2021 - December 2021

Go-eCommerce Onboarding campaign is an initiative by the Government under Belanjawan 2021 to encourage the adoption of e-commerce and e-payment by local businesses. The focus is to help local businesses widen their market reach via e-commerce & e-payment.

Lokein is an official platform partner for the initiative alongside other e-commerce players such as Grab, Shopee, Lazada, Maybank etc.

Lokein managed to onboard and digitalize more than 450+ Micro businesses & SMEs with nearly RM 2.5 million worth of transactions through-out this campaign that will end on 31st December 2021.

Learn more here

 



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