Set your life on FIRE and seek those and fan your flames.
THE BUSINESS: FIRE Station At the FIRE station we provide customers with a 45-minute high intensity class based training program. We deliver a transformational fitness experience that is uplifting, social and fun. We understand that each fire fan has their own hopes, dreams and needs and we connect our fans with our Rockstar trainers and an entire community of like-minded people to help them achieve sustainable results. Our customers aren't joining a gym, they’re joining our tribe, our brand and a lifestyle that speaks to who they are and the importance that they place on living their life on fire. WE’VE ACHIEVED A LOT • In 2015 we generated RM 359k in revenue. In 2016 we increased revenue to RM 1.3m (271% increase) and in 2017 we plan to deliver RM 7.2m (420%). Year to date, we are significantly ahead of our forecast. • In 2017 January & February year on year we’ve achieved sales growth of 356% and an increase in total workouts of +7,000 across the same period last year. • We are ahead of our plan to deliver 75K workouts and generate 7.2 Million MYR in gross sales revenues in 2017. • Our customer retention rate average is 87%, well above industry retention rates that average in the low 50’s. • We’ve designed, manufactured and patented our own proprietary fitness equipment. • We’ve continued to innovate, bringing two new signature workouts to market with our STRIKE and RIDE programs with award unique purpose built studios. • We have been shortlisted as a finalist in Malaysia’s commercial retail space awards for 2016 for the design and build of our latest fire station.
REVOLUTION FITNESS SDN BHD TEAM MEMBERS
Dave NukuFounder & CEO
Tracy MinnochCreative & Marketing Director
Tanya TolmanHuman Resources & Events
Elisha LimAccounts and Administration Manager
Cindy GanFIRE Station Manager
Asrul IbrahimFIRE Station Manager
TaitaNon executive director
Michael LambNon executive director
Sakina AliNon executive director
Richard HutsonNon executive director
Kids on FIRE program now at Garden International School
We have officially kicked off our Kids on FIRE program with Garden International School. Our official partnership with the the school to deliver specialised kids fitness classes at FIRE Station 2.0 Plaza Mont Kiara after school hours, Monday to Friday. This is another way that we can live out our mission to transform young lives through fitness, empowering young people to live their life with FIRE. Here is a link to our kids on FIRE program promotional video. https://vimeo.com/195423567
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