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HOMECROWD

Malaysia's 1st Digital Mortgage Crowdlending Platform

SUMMARY VIDEO

COMPANY DETAILS

HomeCrowd is an impact-driven fintech company that helps underserved millennials to access peer-to-peer (P2P) lending platforms for online mortgage or consumer loans by using a holistic data-driven credit scoring. 

SUMMARY
  • The company is founded in 2017 with a long journey towards regulation clearance with various agencies namely the Securities Commission of Malaysia, Bank Negara Malaysia, and Housing Ministry of Malaysia (also known as Kementerian Perumahan dan Kerajaan Tempatan (KPKT)) respectively.
  • HomeCrowd is Malaysia's 1st company to be licensed and regulated for online lending for mortgage/ consumer lending by KPKT
  • We are graduates from Chinaccelerator Batch 16 in Shanghai in November 2019. We were one of the two Malaysian startups that were accepted from 600+ global startups that applied to the accelerator program. Chinaccelerator Batch 16  Demo Day Video Pitch

PROBLEM
  • According to Bank Negara Malaysia (BNM) data, 60% of Malaysian homebuyers were declined access to mortgage financing from traditional banks since 2017
  • Based on a HSBC bank survey, about 2 out of 3 Malaysian millennials are yet to own their 1st home and 94% of them intend to buy one in the next five years
  • We support Malaysia's government initiative on Home Ownership Campaign re-introduced by Prime Minister recently
  • Facilitating the access to housing finance is another crucial step for policymakers since the mortgage debt-to-GDP ratio is often below 15% in Asia, compared to more than 50% in many developed countries (Source: Cagamas)

 

SOLUTION
  • Our platform streamlines the mortgage application processes online, using data-driven decision-making and recent advancements in tech to create a frictionless customer experience. 
  • The credit qualified loans are then listed in our crowdfunding campaign where individuals or institutional investors invest for fixed, safe returns while benefitting socially. 

 

PRODUCT

HomeCrowd offers three main products as follows:

  • Digital mortgage loan
  • Debt consolidation loans offering to our mortgage applicant who are not qualified for a home loan yet
  • An alternative investment in a collateralized mortgage or consumer loan

 

TRACTION
  • Received in-principal approval for licensing from KPKT
  • Secured a partnership with UEM Sunrise (the property unit of UEM group)
  • Partnered with Experian to support our e-KYC and credit score infrastructure

 

CUSTOMERS

HomeCrowd has approximately 400+ early users, borrowers and investors who have signed up for the service.

 

BUSINESS MODEL

HomeCrowd's business model are as follows:

i) Revenue through interest margin: an average of 0.5% p.a of the loan amount

ii) Referral fees for home insurance or MRTA

 

MARKET

HomeCrowd have two main target markets as follows:

i) Middle class (M40) income millennial homebuyer looking for a housing loan up to RM500k

ii) Individual and institutional investors looking for a safe and steady return

 

COMPETITION

EdgeProp (a subsidiary of The Edge Group) launched FundMyHome in Nov 2018. Whilst they are a competition, their product is slightly different with a 5 years rent-to-own scheme

 

FUNDING

The main objective of this fundraising round is to increase our paid-up capital requirement to RM1mil as required by KPKT for our licensing. The funds would be utilized as below: 

  • Debt funds - 40%
  • Hiring - 20%
  • Working capital - 20%
  • Marketing - 20%

 

VISION

Support deserving millennials to achieve their dream homeownership

 

INVESTORS

The founder, Dave Chew invested in the company before raised our pre-seed round of USD150k from the investors below:

i) SOSV is a global multi-stage VC based in the US with a fund size of $700mil

ii) Artesian is an APAC focused VC based in Australia with a fund size of $800mil 

* Both of them likely to follow-up investment with us (via convertible notes)

 

MANAGEMENT TEAM

HomeCrowd's core team is all Malaysian and this make us a pure local fintech startup. Our management team is as below: 

Dave Chew - Founder, CEO (sitting in centre)

  • Big 4 trained accountant specialized in Financial Services in Malaysia and Singapore market
  • 10 years experience in the area of Retail Banking, Commercial Banking, Asset Management, and Fintech
  • Part of the key audit team of Maybank Group (with Ernst & Young) for 3 Financial Years
  • Graduated from Fintech Talent Programme and recognized by one of top talent by Singapore Fintech Association  

Kevin Chew - Tech lead, CTO (2nd from left)

  • Software engineer specialized in Financial Services industry
  • 10 years experience in the area of Retail banking covering loans and online banking and insurance products
  • One of the key member of the development of CIMB Clicks (online banking) version 2

Nor Nadia - Head of Credit (2nd from right)

  • A former banker with CIMB, Kuwait Finance House and Rural Capital (under MARA)
  • 10 years of experience in SME & consumer lending
  • Specialized in the area of credit assessment, credit administration, and risk management

Kevin Ti - Head of Operation (1st from left)

  • 10 years experience in property development and management industry
  • Worked with various top property developers like Gamuda Land, OCR Property and Brunsfield 
  • Trained in Industrialized Building System (IBS) to build affordable homes

HaoChen Liu - Chief Technology Architect (4th from left)

  • Former engineer & data analyst in an e-commerce crowdfunding startup based in New Zealand, ContainerDoor
  • 8 years experience in the area of web technologies, data and business analysis, and Venture Capital
  • Advised over 20 startup companies in NZ, China & Malaysia respectively

 

PRESS COVERAGE


i) If Banks Reject Your Home Loan Request, This M’sian Site Lets Strangers Lend You Fund First (Vulcan Post)

ii) HomeCrowd plans to raise funds for services expansion (Merger Market)

iii) HomeCrowd was one of the 10 lesser-known startups who proudly represented Malaysia in International Pitch Competition (Vulcan Post)

iv) HomeCrowd was one of the Top 5 finalist in Singapore Fintech Festival 2018 pitching - Malaysia roadshow (Digital News Asia)


Please login as an investor to see more information.

22
JUL

We are shortlisted to contend in Superseed II Championship (organized by Gobi Partners and MDEC)

18 days ago by Dave Chew
draft
25
JUL

Sharing - Robinhood raised $3mil without product and license (rejected by 75 investors initially)

15 days ago by Dave Chew
draft

Robinhood is a commission-free stock trading app. Vlad Tenev, co-founder and co-CEO of Robinhood, said his app could not get regulatory approval without having a sizeable amount of funding from venture capitalists. But most venture capitalists didn’t want to give him money, because he had no product.

“So there are capital requirements, which also make it more difficult than launching a typical startup, because there’s a little bit of a catch-22 situation. Investors want to be sure that you’re going to get that regulatory approval before entrusting you with the capital, but you need that capital to get the regulatory approval.”

To close Tenev and his cofounder did a lot pitching, estimating nos from 75 VCs turned them down before they were able to raise their first $3 million.

Source

21
JUL

Join us for our 1st Webinar

19 days ago by Dave Chew
draft

20
JUL

Share Bonus for Early Bird Investors

20 days ago by Dave Chew
draft

Hi guys, we are pleased to announce our early bird offer is ongoing up to 9th Aug 2020 as below:

Investment amount (RM) Share Bonus
10,000 to 24,999 5%
25,000 to 39,999 8%
>40,000 10%

 

16
JUL

Hear it from a VC - Still a good time to invest in fintech companies

23 days ago by Dave Chew
draft
09
JUN

Pitching Competition - Winner of Malaysia Tech Week Proptech 2019

2 months ago by Dave Chew
draft

Organized by Malaysia Tech Week and UEM Sunrise in June 2019 (FB Post)

 

09
JUN

Pitching Competition - Top 10 Grand Finalist in Bangkok Techsauce Global Summit 2019

2 months ago by Dave Chew
draft

HomeCrowd @ Grand Finale Bangkok Techsauce Global Summit selected globally on June 2019 (FB post)

 

09
JUN

Pitching Competition - Top 5 Finalist in IE Venture Day Singapore 2019

2 months ago by Dave Chew
draft

HomeCrowd @  IE Venture Day (Housing of the Future) selected by Asian region in Singapore on January 2019 (FB post)

 

09
JUN

Pitching Competition - Top 6 Finalist in Innovfest Unbound Singapore 2019

2 months ago by Dave Chew
draft

HomeCrowd @ Innovfest Unbound (Fintech Track) selected globally on July 2019 (FB post)

 

10
JUN

Pitching Competition - Finalist in Global Startup Battle 2020

about 2 months ago by Dave Chew
draft

HomeCrowd was on of the finalist in the virtual pitching competition organized by StartupBattle Network on May 2020



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RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.