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GENIUS AULAD INTERNATIONAL GROUP

Expanding The Legacy In Early Childhood Education

COMPANY DETAILS

SUMMARY
  • GENIUS AULAD® is a growing establised award-winning  chain of  Preschool education and franchise system licensed and governed by Ministry of Education (MOE) and Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) MALAYSIA. 
  • Student enrolment growth over 20% annually for the past 20 years to reach a peak of close to 6,000 students enrolled by 2020.
  • The World’s Best Halal Brands 2019 by The Brand Laureate for Business & Community Leadership Category
  • Over 70 high-performance branches nationwide. In the next 3-5 years, Genius Aulad plan to open up 30 new centres across Malaysia and Indonesia.
  • Genius Aulad is looking for equity investments from RM500k up to RM3M to continue growth.
  • The first international centre in Indonesia was built in 2018 as Genius Aulad plans its international expansion in the future.
  • The vision is to list the company publicly by 2025 as a culmination of Genius Aulad’s overall growth strategy.
PROBLEM

The big problem with early childhood education is the emphasis is on “rigorous instruction,” and young children are forced to sit at their desks doing academic work — sometimes with little or no recess and/or sufficient physical education.

Research in child development over decades as well as modern neuroscience clearly show that young children learn best when they are active. That means they get to put their hands on things, interact with other kids and adults, move a lot, create, play. But in the current school reform era, that’s not what is happening in too many classrooms

SOLUTION

WELCOMING PLACE THAT ENGAGES EACH CHILD.

At Genius Aulad, every day begins and ends with a salaam, smile and a warm hug.

For 20 years, our cheerful and bubbly team of educators have dedicated themselves to nurturing happy young Muslims who love to learn, and are compassionate towards themselves and others.

CHEERFUL ATMOSPHERE AND QUALITY CHILDREN CARE.

At Genius Aulad, there is more than meets the eye when you and your child join our family. We provide a happy, secure and enriched learning environment for your children. Your child will feel safe and excited to explore and try new things. Simply put, feeling happy and safe makes learning possible at Genius Aulad.

DEDICATED CLASSROOMS WITH JOYFUL EDUCATORS.

Through wildly creative, hands-on lessons, exciting school events and social engagement. All our teachers nationwide go through hands-on, specialized training through the Genius Aulad Programme, which helps equip our teachers with the soft skills that they require. It is here that they will learn effective communication skills; how to manage a centre; to engage in continuous teaching developments; and attend the necessary corporate training. This comprehensive and holistic approach allows us to maintain a consistent quality in the education that we provide across the nation.

PARENTAL INVOLVEMENT FOR CHILDREN HAPPINESS.

As a Genius Aulad parent, you are indeed a part of our learning experience. We welcome you with open arms to work hand-in-hand with us as a team in supporting the educational journey of your child.

Parent involvement in Genius Aulad is the first step to parent engagement and, ultimately, parent partnership. When parents and our teachers work together to establish a thriving classroom, the effect on the students is profound. We at Genius Aulad organized various activities with parents such as Students-Parents Activities (SPA) held bi-monthly with a various super hands-on theme.




PRODUCT

GENIUS AULAD LEARNING SYSTEM

Each one of our children are born unique with high curiosity exploring what they see, feel, smell and listen. Thus we are aware that this stage is highly crucial to connect them with everyday life.

In Genius Aulad, every children are equally important for future success. Our kindergarten modules are specially designed for modules and activities to nurture IQ and EQ development. While preparing our cheerful young generations with real world experience, they never forget about quality bonds with friends, teachers and of course with yourself as the parents.

PRESCHOOL

Your child’s Preschool program is a homegrown educational program developed by our very own Education Department. Tailored for children between 4 to 6 years old, the program complies with the National Pre-School Curriculum Standard. It is designed to enable your child’s seamless transition into formal education after graduating from our school.

FULL-DAY

This popular full-day programme as a continuation of Genius Aulad’s I.LO.V.E Playschool program, Beyond Preschool promote a balance education that incorporates fun-learning and exploration. It is also an enhancement program that helps children from 4-6 years old to develop Living Skills, Communication & Interaction Skills, Mannerism & Values.

PLAYSCHOOL

Our Playschool program is specially designed to cater to children between 2+ to 3 years old. One of its primary purposes is to accustom your child with the school environment and structured learning, so they are ready for Preschool. At this age, your child needs more attention and time to play; therefore, we have plan that will fit their early milestone as emergent learners.




TRACTION

Filling the niche for professional ‘play-and-learn’ Islamic preschools that were very much limited back during its formation, Genius Aulad has grown to include more than 70 high-performance branches nationwide – having nurtured more than 73,000 children throughout its history, making us the Islamic preschool brand with the largest database of students.

20 years have come and gone, and yet, we continue to be driven by our sense of responsibility and passion for learning. With more than 70 outlets across the country, along with plans to expand beyond our very borders, Genius Aulad continues to pave the way as the leading preschool in Malaysia.

In the next 3-5 years, Genius Aulad plan to open up 30 new centres across Malaysia and Indonesia. We’ve projected that 2020 will bring in RM2M+ of revenue up nearly 40% from 2018 across 70 centres. As of 2019, sales are approximately RM10M+ and we are projecting RM11M of sales in 2020 with a higher profit from franchise sales.



CUSTOMERS

What our customers are saying

We have built a strong customer base which values our strong Islamic content and education structure. We take our customer review very seriously as we use feedback from customers to continually improve. We hold ourselves accountable to our brand standards and making sure the customer is always happy of our service. Based on our commitment to excellence, the number of students enrolled in our centres have steadily grown over 20% annually for the past 20 years to reach a peak of close to 6,000 students enrolled by 2020.







BUSINESS MODEL

Building an international franchise

Out of our portfolio of 68 centres, 15 are owned by Corporate and 53 are franchise units. We have 4 more centres scheduled for opening in 2020.

The franchise fee is RM50k for a centre, along with other investments. Franchisees pay a monthly royalty based on number of students back to the Corporate Company.

The business plan moving forward is to continue expanding nationally via franchise units. To date, we have received hundreds of franchise inquiries and we are awarding franchise territories to only the most qualified franchisees that believe in our mission.

In 2018, we have started our international expansion with the addition of our first international centre in Pekanbaru, Riau Indonesia.




MARKET





The global market for child care reached a value of nearly $339.1 billion in 2018, having grown at a compound annual growth rate (CAGR) of 8.3% since 2014, and is expected to grow at a CAGR of 11.3% to nearly $520.4 billion by 2022.

Pre-Kindergarten And Preschool Centers had the highest growth rate of nearly 8.9% during the historic period. The fastest growth of the pre-kindergarten and preschool centers can be attributed to the rise in the awareness levels about benefits of early leaning and care.

Asia-Pacific is the largest market for child care, accounting for almost 38.4% of the global market. It was followed by Western Europe, North America and then the other regions.

Our Market-trend-based strategies for the market include leveraging technology to optimize services and enhance customer satisfactory levels, focus on the middle-class population and adopting interest-driven learning methods to make learning more enjoyable for children.

COMPETITION





The number of students enrolled in our centres have steadily grown over 20% annually for the past 20 years to reach a peak of close to 6,000 students enrolled by 2020. Currently among other competitors in Malaysia, Genius Aulad holds 20% of the market share.

VISION

Genius Aulad is looking for equity investments from RM500k up to RM3M to continue growth. The investment funds will mainly be utilized to fuel franchise growth and development through the implementation of new franchise blueprint, expansion of our franchise services, the strengthening of our management system and the development of new flagship centres.

Our goal is to also expand internationally in the future as we have already built the first international centre in Indonesia in 2018. We believe Genius Aulad can be a regional chain with hundreds of units in the future






INVESTORS

The first founder was Zaliza Alias and Mohd Hafiez Shah who invested RM700,000. MHI Capital invested RM3,350,000 in mid-2016. MHI Sdn Bhd is owned by Mohd Hasnul Ismar and Zetti Hana Ibrahim who are board members.

PRESS COVERAGE
  1. https://www.bernama.com/bm/news.php?id=1741748
  2. https://www.hmetro.com.my/WM/2019/10/505048/usah-ketepi-sifat-semula-jadi
  3. https://www.theedgemarkets.com/article/bina-darulaman-signs-9-retailers-its-axis-commercial-hub-development-kedah
  4. https://www.bharian.com.my/bisnes/lain-lain/2019/03/538064/fim-2019-sasar-pelaburan-rm500-juta
  5. https://www.facebook.com/geniusaulad.com.my/videos/242768083341396

GENIUS AULAD INTERNATIONAL GROUP SDN BHD TEAM MEMBERS
  • ZALIZA ALIAS
    Founder & Creative Educator
  • MOHD HAFIEZ SHAH MOHD SALLEH
    Co-Founder & Infra Developer
  • HASNUL ISMAR MOHD ISMAIL
    Director since 2016
  • ZETTI HANA IBRAHIM
    Director since 2016

Please login as an investor to see more information.

09
APR

ASK US ANYTHING ABOUT THE BUSINESS!

7 months ago by Zaliza Binti Alias
draft

Thank you so much everyone for the overwhelming response last week in the Pitchin Preview with Zoom conference for GENIUS AULAD Equity Crowdfunding. We wish we can answer all the questions posted and more questions that came after that.

So here it goes - we are opening the floor this Saturday with Pitchin , on 11 April at 10.30am , especially for you to ASK US ANYTHING ABOUT THE BUSINESS. Ask us about the ECCE industry , about ECF , about our sustainable education, and lots more.

We are all ears for you, so book one cozy space for yourself at :-
bit.ly/geniusauladpreview01

Inshaa Allah.
See ya this Saturday at 10.30am!

- GENIUS AULAD -

30
MAR

BUSINESSES COPING IN EXTRAORDINARY TIMES. MEET GENIUS AULAD FOUNDER HERE!

7 months ago by Zaliza Binti Alias
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How are businesses coping with the grave challenges brought on by the COVID-19 pandemic and the resultant movement controls?

What strategies and measures can one take?

pitchIN is bringing together 4 experienced entrepreneurs from different industries to share their experiences on how they are coping with possibly the greatest challenge ever to their businesses.

PITCHIN PITCH SIDE
Tuesday, 31 March 2020
10.30 am

PANELISTS
Zaliza Alias – GENIUS AULAD
Ck Changr – OXWHITE
Edwin Wang – SIGNATURE MARKET
Vincent Kok – VMO ROCKS

Entrepreneurs and business people are most welcome to join this Zoom Panel Session. Seats are limited to 100.

Sign up today HERE.

www.geniusaulad.edu.my

02
MAR

JOIN OUR EXCITING EXPANSION! 

8 months ago by Zaliza Binti Alias
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Assalamualaikum.
Dear friends of GENIUS AULAD , 

For 20 years, our awesome team of educators have dedicated themselves to building characters through learning for up to 70,000 young students. At that rate, our education may have reached your families, friends' children or even your neighbours! 

As we move forward, we are very excited to share with you Genius Aulad's expansion through PITCHIN , the leading Equity Crowdfunding platform in Malaysia — a Registered Market Operator (RMO) with Securities Commission Malaysia.

This means we are opening our doors for the first time ever for GENIUS AULAD's friends  to invest in its growth potential. Starting from below RM2K only!

 

07th March 2020: Genius Aulad Bayan Baru

13th March 2020: Genius Aulad Nusa Idaman

21st March 2020: Genius Aulad Corporate Headquarters Level 1

28th March 2020: Genius Aulad Kuala Terengganu

 

If you are interested in joining our tour, kindly fill-up the form HERE.

We are just as excited as you are ! 

EXCITEMENT is GENIUS Aulad.
#GoGENIUS

www.geniusaulad.edu.my



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RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.