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ENJOY TV NEW MEDIA PLATFORM

Enjoy TV Anytime Anywhere, More than just Television!

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

Being a TV channel operator and content creator in the media industry for more than 20 years, Enjoy TV has been granted with the CASP(I) License by the Malaysian Communications and Multimedia Commission (MCMC). After continuous research and development, we finally established Enjoy TV New Media Platform 2 years ago, which we believe home entertainment on television can be simpler, easier, and more affordable.

Our mission is to provide individuals and content owners a legally licensed platform and more comprehensive television entertainment services.

Today, we are a leading and the only homegrown television platform that integrates with many other interactive features such as the latest Smart Home technology, as well as movies, TV shows on demand, karaoke, kids content, information/news and home shopping into Television services.

Our growth prospect is to be a leading new media operator in the region and ultimately, a digital television platform for every household.

 

PROBLEM

We’d like to address 2 major problems:

  1. We’ve found that the International and Chinese speaking contents available on other famous Pay TV and Free TV platforms in Malaysia are either limited or pretty expensive when opting for multiple channels. In the era of Internet and social media now, limiting the choice of contents makes the viewers feel left out and hence turn to individual choice of contents on the smartphones, which does not promote togetherness amongst the households. We believe that a close-knit family is a happy family that spends some time watching TV together, especially longer time staying at home due to Covid-19 pandemic.

  2. We’ve observed the rampant streaming of unlawful, unreliable pirated contents which are not helping the sustenance and growth of the content creative industry. Unfortunately, more and more Malaysians are using pirated box without knowing they are facilitating copyright infringement.

 
SOLUTION

For ease of mind and true enjoyment, Enjoy TV strongly promotes legitimate contents with options on:

  1. FTA local and other international contents in various languages;
  2. Allows subscriber to watch & paid from ONE integrated device;
  3. Video On Demand according to own preference;
  4. Conveniency at home with integrated Smart Home feature;
  5. More than just television, enjoy Karaoke feature with family and friends at home.

All of which our services are available through our TV connected device (decoder) and mobile devices, bringing full experience of Enjoy TV anytime anywhere.

 

  • ONE STOP PLATFORM

We help users to avoid logging in to different streaming platforms to view different content, connect users to the streaming content they love and home entertainment they need. We have made decoder installation hassle-free, constant upgrade of content and services as long as user has internet connectivity.

  • API INTEGRATION & CONTENT TRANSMISSION

Enable content publishers to build and monetize large audiences; We provide A-Z services from content management, playout to broadcast.

Provide advertisers with unique capabilities to engage consumers, strong exposures to your potential customer on TV and phone!

 

 

PRODUCT

Despite the myth that TV is not relevant anymore, actually, however, TV is upgrading and changing into a super medium: highly networked, social and interactive, occasionally in 3D, ubiquitous, multi-functional, and individually tailored – on both the TVs at home as well as your smartphones.

Upholding the family values in mind, Enjoy TV offers all the above with cool additions of Smart Home, Karaoke and Home Shopping features as we are not about to let our living rooms to lose their cosiness. In fact, we want to ensure our viewers do not have to get off the couch while enjoying their favourite local and international contents - as everything is at a touch of the buttons of the Enjoy TV remote control panel.

First phase we are launching the basic subscription package“Enjoy TVPlus” at RM49 / month, it comes with 50 live TV channels, more than 400 titles of Video-on-demand, Home Karaoke, extendable Smarthome service, and other third-party applications you like!

Enjoy TV with cashless service! Upon first time registration at RM199, we provide free decoder, free mobile user account, constant updates, 24/7 customer service, and member exclusive device warranty for the subscribers. Subscribers would only start paying the subscription RM49/month on second month onwards with easy payment methods – Credit / debit cards, online transfer, 7-11, e-Wallets.

 
TRACTION

On 13th April 2018, Former CEO of TV Alhijrah Dato’ Izelan Bin Basar has expressed their gratitude and sincere appreciation to be part of the FTA channel operator in ENJOY TV all-in-one OTT and IPTV entertainment platform in the future.

During the first introduction of Enjoy TV Platform in 2019, Deputy speaker of Malaysia’s Dewan Rakyat, Haji Mohd Rashid Hasnon, described the creative content and technology industry in Malaysia as “fast growing, influential and high potential sector”.  He also urged the local and international content incumbents to help “strengthen and nurture the industry further by making their presence available in all legal platforms such as Enjoy TV”.

Since April 2019, Enjoy TV Co-founder and CEO Datin’ Yoko has been invited to give speeches at many conference, namely Malaysia in View hosted by Asia Video Industry Association (AVIA) about the New Matric for TV, OTT Business, e-Commerce and Production, 2019 China Belt and Road Media Community Submit Forum, 2020 Silk Road Cities Broadcasting Consortium Forum, Belt and Rod News Alliance General Assembly, CCTV Global Video Media Forum, Nanjing Future Network Development Conference…and many more.

For that, Enjoy TV has been able to attract more than 30 international partners to collaborate and urging rights holders to come onboard and help nurture the media industry.

 

 

CUSTOMERS
  • M40 and top-tiered B40 households in the urban and suburb areas in Peninsula Malaysia, Sabah & Sarawak.
  • Budget hotels and service apartment owners through our B2B services, which includes TV & smart home system.
  • SMEs Publisher / Advertisers through our B2B2C strategies

BUSINESS MODEL
  • B2C: Device subscription and accessories
  • B2B: Licensing for hotels, restaurant, college…etc.

Ancillary services: Integration & Broadcasting Activities

Enable content publishers to build and monetize large audiences; We provide A-Z services from content management, playout to broadcast.

Provide advertisers with unique capabilities to engage consumers, strong exposures to your potential customer on TV and phone!

MARKET
  • Aiming for 15% of the total households in Malaysia in the next 6 years (More than 1 million households)

  • Expands to ASEAN market: Upon successful roll-out in Malaysia, we will also expand to other ASEAN countries with our great connection and partnership with those countries’ broadcaster.

 

COMPETITION

All Pay TV platforms including OTT (FTA channels are already included in Enjoy TV boxes)

 

FUNDING

We are raising minimum RM1,000,000 in exchange for 1.64% of equity. Funds would be utilized in the proportions as follows:

40% of the funds go towards

  • Product Inventory
  • Execute business expansion plans (resellers/partners/projects) 
  • Stepping up marketing and promotional activities to improve market penetration

35% of the funds go towards

  • R&D for product enhancements and new IPs
  • Content creation, produce 1-2 films
  • Enhancing and strengthening partnership and collaboration with a system integrator

25% of the funds go towards

  • Working capital to meet cash flow requirements
  • Expanding team with young talent

Upon the reach of 100,000 subscribers, we will continue to utilize the funds for further development on:

  1. PRODUCT DEVELOPMENT: Customise and structure the best value subscription plan for individuals. Users will be able to customise their own flexi subscription for different contents and pay their bills through one (1) place seamlessly. In addition, we will continue to offer premium contents and value-added services such as Education and Gaming.
  2. BIG DATA: Data collected via our platform forms our competitive advantage, to be used to advertise products to potential customers and create new services for the market. Major content owners can also perceive us as a fantastic marketing opportunity and testbed for their new work.

We invite you to be part of our exciting journey as an equity investor!

VISION

To be the best provider and platform owner of a multi-function Household TV boxes.

 

INVESTORS

This is Enjoy TVs first round of fund raising.

 

FOUNDERS

Dato’ Sam Yap, Founder of Enjoy TV

  • 20 years in media industry, established multiple Chinese-Malaysian media joint partnership
  • Founder & President of Kuala Lumpur Chinese TV & Film Association (KLCTFA)
  • Founder of MTFF & Golden Butterfly Awards

Datin’ Yoko Chou, Co-Founder and Chief Executive Officer

  • 20 years in Malaysia’s media industry, FDAM film director and China-Taiwan producer.
  • Produced over 1,000 episodes of TV programme in Malaysia. Since 2005, she has cooperated with Jiangsu International Channel and CCTV to produce: variety shows, travelog <Go Go Travel>, Drama <Shuangcheg>, documentary film <Voyages of Zheng He>
  • Operated 13 Chinese channels on MiTV (previous satellite platform) and 1st Malaysia Home Shopping Channel
  • 2012 Malaysian JCI <New Media Outstanding Contribution Award>
  • 2015 National Taiwan College of Performing Arts <Distinguish Alumni>
  • 2016 Golden Butterfly Award <Best New Director>
  • 2018 <Eyes on Asia> Talkshow producer & host

 

TEAM
  • Enjoy TV & Film Broadcasting Corp. (ETBC) with shareholders and management team that have over 20 years of experience in the media and entertainment industry.
  • Enjoy TV has its own technical team locally, China and Taiwan.

 

 


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RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.