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EDUREVIEWS

Malaysia's largest one-stop education marketplace

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY
  • EduReviews Company:
    • EduReviews is the largest one-stop education marketplace in Malaysia, with hundreds of education clients ranging from private kindergartens, international schools, tuition, and enrichment centres
    • Founded by an ex-McKinsey management consultant and an education marketing specialist
    • Team has combined more than 10 years of education industry experience
  • Traction and growth through Covid:
    • Signed up more than 250 private education providers
    • Achieved over 11,000 website user traffic per month
    • Achieved over 28,000 page views per month
  • Recognition and Accreditation:
    • MAGIC Global Accelerator Programme Top 10 Startup
    • Cradle & MBAN Angel Tax Incentive Accreditation
    • MDEC Technology Solution Provider
  • Funding Goals:
    • Raising seed capital to accelerate growth
    • 50% product development and launch mobile app
    • 30% marketing & sales to grow revenue
    • 20% office & administrative expenses
  • We aim to grow to be the global Tripadvisor for Education! We invite you to be part of our exciting journey as an equity investor to ride the tailwind of Asia being the fastest growing Ed Tech market globally.

PAIN POINT
  • The way people find education has not changed in over 100 years!
  • Current way people find information, reviews, education resources, and enroll into education providers is manual, slow, and tedious!
  • We believe there is an opportunity to digitize the enquiry to enrolment process, helping to save paper, time and money!

 

SOLUTION
  • ONE-STOP EDUCATION PLATFORM

Parents can search and compare information such as fees and reviews for hundreds of education providers online and make better decisions via our reviews. Our goal is to make finding education more transparent and easier, like the Tripadvisor for education.

  • ONLINE EDUCATION RESOURCES 

Parents and students can find the best classes, lessons, and learning resources via our online education marketplace. Students can book and enroll directly via EduReviews to help them revise and study better with access to our notes, videos, and practice paper questions by topic.

  • DIGITIZE EDUCATION ENROLMENT

Offering software that digitizes the education enrolment process from enquiry to enrolment. This helps schools and centres manage student leads better and saves time, money, and paper!

 

PRODUCT

EduReviews is an education marketplace providing value to both B2B and B2C customers.

  • Benefits for Parents and Students

Parents and students can search and compare information for hundreds of education providers online and make better decisions via our reviews. They can also register their interest, schedule an appointment, or book a class with hundreds of education providers.

  • Benefits for Education Providers

Education providers can list their school / centre with EduReviews. Basic listings are free, whilst premium featured listings that include ads are charged an annual subscription fee. B2B clients can use these profiles to access student lead details, reply to reviews, update information such as fees, and advertise their scholarships, open days and events. We also offer an admissions and CRM software to digitize the enrolment process and help schools and centres manage student leads better.

 
TRACTION

Since launch in Jan 2020, EduReviews has built the largest one-stop education platform in Malaysia. As of Oct 2020, we have promising early traction such as:

  • Signed up more than 1500 parent and student accounts
  • Achieved over 11,000 website user traffic per month
  • Achieved over 28,000 page views per month
  • Achieved over RM 120,000 in revenue since launch

 

CUSTOMERS

Many of our customers see value in our product offerings which have led to growth in our user base.

  • B2C Clients: Over 1,500 registered parents & students
  • B2B Clients: Over 30 international school clients, and hundreds of enrichment and tuition centre clients as well as private tutors.

 

BUSINESS MODEL

Here are the 3 ways we make money:

  • We charge education providers for ads and premium listing profiles.
  • We charge subscription fees for our admissions and CRM software.
  • We charge schools and centres a 10-20% transaction fees when parents book & enroll via EduReviews.

 

MARKET

There are over 100 Million students in South East Asia and trends are showing that demand for private education is growing significantly as the region gets richer.

Our current target segment is the 50% of middle-income households that have a higher willingness to pay for private education for their children, be it for enrolment into private and international schools to paying for private tuition, enrichment classes, and online eLearning.

Our potential market size is over in Malaysia is over RM 280 Million (>USD $70M) and over RM 5 Billion in South East Asia (USD $1.2B).

 

COMPETITION

Most of our competitors are playing only in a single education stage or are operating an advertising model. Our competitive advantage is our marketplace model, where we earn not only from ads paid by education providers, but we also charge for commission or transaction fees when students enroll into a school, centre, or eLearning programme.

  • We get more Life-Time-Value per customer compared to single stage competitors as students grow with us from preschool to tertiary
  • Marketplace users are more sticky compared to the advertising model, as we offer eLearning
  • Education marketplace generates more valuable data such as purchasing, admissions, & student progress data

The education market is huge and there is no global Tripadvisor for education yet!

 

FUNDING

EduReviews is raising 18 months seed financing of RM 1.6 Million at a pre-money valuation of RM 11.2 Million. This leads to 57,143 shares being issued for 12.5% equity shareholding in the company. Use of funds as follows:

  • 50% product development and launch mobile app
  • 30% marketing & sales to grow revenue
  • 20% office & administrative expenses

 

 

VISION

EduReviews aims to be the global TripAdvisor for Education! Our mission is to revolutionize, digitize, and empower the education industry. We look forward to having you join us on our exciting growth journey!

 

FOUNDERS & TEAM
Aren Yip, Cofounder & CEO
  • Former McKinsey Management Consultant
  • Head of Strategy at a British International School
  • Alumni, Imperial College London
Jin Wen, Cofounder & COO
  • Education Marketing Specialist
  • Marketing & Operations Manager at a British International School
  • Alumni, Kings College London

Prior to starting EduReviews, the cofounders worked together at an international school to double student numbers in 2 years, leading the company to profitability.

 


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RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.