The future is here
Darena Technologies was established on 2020. It started as a company that offers software and hardware installation of point-of-sale system for retail and F&B premises. We started our operation n September 2020 and after about a year of operation, the company was upgraded to Sdn Bhd on December 2021.
Flash forward to 2022, our company has seen tremendous growth in sales and number of clients. After more than 800 satisfied clients, we decided to start developing our own point-of-sale software. Our software offers a more user friendly, powerful and most importantly affordable system without regarding quality.
Currenty,we have two operating offices which the headquarters is located on 3 Towers Jalan Ampang, Kuala Lumpur while a new service branch to cater the northern peninsular clients is located at Alor Setar, Kedah.
Image : Newly launched Alor Setar branch.
Our new and growing company boast almost RM600k in sales for 2021 without operating fully for more than 3 months due to COVID-19. Meanwhile, for the first quarter of 2022, we have already surpasses the benchmark of RM200k in sales thus being on track to meet our sales target for 2022.
However, the software is not ours. We only act as an authorised reseller and service company. Hence, all the subscription earnings are not disbursed to us and this is not healthy for the long term.
The point-of-sale system market in Malaysia is a very exclusive market. Many brands are not well known to the public but most of business owners would at least heard of them once. However, our biggest competitors are catering to more than tens of thousands of clients all while charging for a very expensive rate with minimal features.
We aim to offer a more affordable rate with abundant of features that are upgradeable and customizable. The term customizable is used in the sense of the clients can just only subscribe the features that they want without having to take the ones that they do not require.
DARENA TECH SDN BHD TEAM MEMBERS
Nabil KasimVice President
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