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COFFEEPRINT TECHNOLOGY

Make Brands Expressive

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY
  • Coffeeprint is a digital platform where businesses customize marketing materials for their own brand conveniently and confidently at an affordable price.
  • DABOBOX (In-house Brand) for food packaging grows exponentially supported by robust online food delivery growth of CAGR 18% achieving USD410m in 2025.
  • Brand customisation ecosystem equipped with strong technology capability and offline product know-how.
  • Highly competent management team in place evidenced by the solid track record and profit making since Day 1 of the business.
  • Superb response customers rating us for #1 ease to purchase, #1 low MOQ proposition and #1 exceptional quality at affordable pricing in the whole Malaysia.
  • Vision of the company is to create global brands born in Malaysia. To build a platform where SME can afford to equip themselves with marketing materials just like the multinational companies.
  • Target to IPO in 2025.

WHY COFFEEPRINT?

Small Medium Enterprises (SME) in ASEAN struggle to market themselves effectively with customised marketing materials due to high minimum order quantity, expensive cost and troublesome to source from multiple vendors professionally. We make it insanely easy at an affordable price with cloud printing and mass customisation technology.

WHAT IS COFFEEPRINT?

Coffeeprint is the simplest way to customise marketing materials.  Our core belief is brand customisation should be as easy as having a cup of coffee.

We have a dream. We will develop the end-to-end ecosystem combining advanced technology with 360° product knowledge so businesses can brand themselves conveniently, confidently and effectively across ASEAN. Since 2017, the business and team has grown rapidly and will continue to thrive. 

PROBLEM

Businesses wasted a lot of time to source for this non-core procurement locally and regionally. The main problems that they face are:

  • Complicated Multi-Vendor

Sourcing from several independent suppliers or factories without quality assurance and guarantee of timeliness.

  • Product Diversity

Materials with different specification and attributes require professional knowledge to ensure the most cost-effective way of selection and standardisation.

  • Expensive

Most of them come with high minimum order quantity and opaque pricing.

There is NO one single reliable source to fulfil all SME need for customised marketing materials.

SOLUTION

SIMPLICITY IS THE CORE. EVERY DECISION IS CENTRIC ON THIS.

Coffeeprint provides Customers with exceptional Convenience to customise things Confidently with Consistent result.

THIS IS OUR "4C".

CONSUMER-TO-MANUFACTURER (C2M) MODEL

Consumers place orders directly via the platform, and multiple factories receive personalized orders seamlessly. Coffeeprint adheres to strict onboarding process to maintain the highest quality vendor via machine scoring. We guarantee users are buying an exceptionally high-quality product at an affordable price with one-to-one exchange policy.

MASS CUSTOMISATION

As a SME centric company with 4C in mind, the critical success factor of Coffeeprint is our advanced capability to reduce the minimum order quantity of marketing materials to a remarkably low level. We produce unique products in a mass-production way so you get it at affordable price. Every breakthrough offering that we achieve is positioning us towards No.1 in ASEAN.

PRODUCT

COFFEEPRINT ECOSYSTEM

ONLINE MODULE

  1. Cloud procurement system enables SME business owners to keep track of all their spending and monitor the Return on Investment (ROI) for the investment in marketing materials.
  2. A.I graphic designer will help to reduce the cost of design and speed to print for SME. It comes with 3D and Augmented Reality (AR) technology for real-time product viewing.
  3. Our Data and Analytical technology (DnA) provides an in-depth business analytic on customers spending and trend coming from multiple touchpoints so we can upsell and predict the consumers pattern better.

OFFLINE MODULE

  1. Quality assurance is the key to enabling consistent supplies so customers can buy with confidence. Each factory undergoes a strict vendor audit procedure which is never possible before for any SME buyer to do so. 
  2. Teaming with reliable logistic, we ensure the delivery is on-time at a reasonably cheap cost even rural entrepreneur stand the same chance to brand as the global player.
  3. Sustainable R&D drives the company to the extra mile. A substantial portion of company revenue is set for R&D to improve our competitiveness in mass customisation.
DABOBOX (Our Trademark Brand)

DABOBOX stands for the brand uniqueness. We believe that every brand has a story to tell and they are unique to each business. Hence, DABOBOX gives a soul to every food packaging delivered by restaurants.

The online food delivery market in ASEAN is expected to grow at a fantastic annual growth rate of 22% from 2018 to 2025 achieving USD5.0 billion in 2025. DABOBOX rides on the trend of online food delivery and is insanely popular among the SME food and beverages business in Malaysia since May 2020.

Covid-19 has acted as a catalyst to speed up the adoption rate of online food delivery behaviour. After the pandemic, restaurant owners have realised the importance of branding via food delivery packaging. Hence, we are bullish with the growth rate of DABOBOX with the aim to serve 50,000 F&B owners in Malaysia and ASEAN by 2025.

TRACTION

Since our business started in July 2018, we have hit a record of RM190,000 revenue for the year with a 2 manned team maintaining a net profit of RM31,000.

Revenue rise to RM1,003,000 for full year 2019, capturing a net profit of RM130,000 with the team expanded to 5 persons. The growth is purely organic without fundraised and borrowings.

To-date, Coffeeprint has 180 active resellers covering the whole Malaysia, enabling us to serve even the most rural folks online.

In 2020, DABOBOX was launched in June. It has received popular acceptance among the SME owners. 700,000 units of DABOBOX was shipped and delivered up to October 2020 and more in production.

We would like highlight that all the traction was achieved and recorded in Coffeeprint Network PLT (Limited Liability Partnership) account. As part of this fund raising exercise, Coffeeprint Technology Sdn Bhd was established to be the 100% subsidiary of Coffeeprint Network PLT. Moving forward, all the business dealing and intellectual property of Coffeeprint Network PLT will be transferred to Coffeeprint Technology Sdn Bhd post-ECF.

We would like highlight that all the traction was achieved and recorded in Coffeeprint Network PLT (Limited Liability Partnership) account. As part of this fund raising exercise, Coffeeprint Technology Sdn Bhd was established to be the 100% subsidiary of Coffeeprint Network PLT. Moving forward, all the business dealing and intellectual property of Coffeeprint Network PLT will be transferred to Coffeeprint Technology Sdn Bhd post-ECF.

CUSTOMERS

We are SME centric in Malaysia with a mission to uplift the marketing strength of 907,065 establishments in Malaysia. With DABOBOX, we start to penetrate the F&B market in Malaysia with approximately 160,000 setups. We have received a superb response from the market for our #1 ease to purchase, #1 low MOQ proposition and #1 exceptional quality at affordable pricing in the whole Malaysia. Without much advertisement and promotion spending as a relatively small company, DABOBOX has received overwhelming response coming from word-of-mouth of customers.

BUSINESS MODEL

Coffeeprint provide market access to factory while securing quality products direct to consumer.

Coffeeprint earn from product mark up. Design template is free to use while user pay for premium template. System is linked seamlessly to multi-factories to utilize excessive capacity timely.

Think of us as Airbnb at global industrial level.

MARKET

Our key growth will be driven by DABOBOX™ and decorated apparel market. The aggressive growth plan is boosted by online food delivery industry with expected CAGR of 18% from 2020 to 2024 and demand for decorated apparel in Malaysia at a CAGR of approximately 5.1% from 2019 to 2023.

COMPETITION

In Malaysia, we have indirect competitors from different angle such as:

  • Food packaging: Public Packages Bhd, Tycoplas, Foodabox
  • Online printing: Gogoprint, Excard, E-print, Xprint
  • Decorated apparel: Oren Sport, Megah Textile
  • Premium gift: Mygift, Allan D’lious
  • Big format printing: Bannershop, SY Printing

As an online platform, Coffeeprint aggregates order with our clear value proposition to provide Customers with exceptional Convenience to customise things Confidently with Consistent result.

We would like to emphasize that we compete and complement each other in this industry. There are other smaller competitors run by mom and pop shop which has limited access to market.

There is no one clear market leader in our space as an online brand customization platform in ASEAN. Thus, Coffeeprint is poised to lead the way.

FUNDING

After we successfully commercialised Coffeeprint in the past 2 years, we are now raising up to RM3.0million from investors for:

  • Talent recruitment (25%)
  • Marketing (20%)
  • System upgrade (20%)
  • Working capital (15%)
  • R&D (10%)
  • Capital expenditures (10%)

We have been profitable since Day 1 with this proven concept, new fund will help us to (i) spur growth and market shares in the next 12 months (ii) expand to Indonesia and Thailand in the next 24 months.

VISION

It started with the co-founders' vision to create global brands born in Malaysia. To build a platform where SME's can afford to equip themselves with marketing materials just like the multinational companies.

We are ready to on board 50,000 active SME owners by 2025 and ready for IPO in 2025.

INVESTORS

The company started in late 2018 funded by our co-founders Mr.Tan Yew Teck and Mr.Tan Leong Hong who invested RM5,000 each.

FOUNDERS

Robert Tan Yew Teck

Mr Robert Tan Yew Teck is a designer by background and graduated from Tunku Abdul Rahman College. As a hands-on entrepreneur, Robert has picked up his thorough experience in the industry starting from 12 years back starting as a junior designer and worked his way up. He is the soul of Coffeeprint starting with his passion to create a platform for SME to brand themselves effectively. He is now the CEO of Coffeeprint Technology Sdn Bhd.

Background:

  • Member of Malaysian International Chamber of Commerce and Industry.
  • 12 years in printing and customization industry with expertise in commercial printing, decorated apparel and packaging.
  • Ex-founder of “Juzprint” a canvas printing site and successful exit via trade sale.

Jason Lee Chun Huo

Mr Jason Lee Chun Huo is a marketer by training. Jason has joined the company since founding day and successfully helped in market expansion across the whole of Malaysia. With his exceptional sales technique, Jason has helped the company to grow from 0 to RM1.0m revenue in the first year itself. He is now the Head of Sales in Coffeeprint.

Background:

  • Core expertise in sales and business development.
  • Previously one of the top sales agent in insurance and property agency with monthly sales record above RM10m.
  • 2 years of consumer goods business venture in Indonesia and exit by selling to partner.

Tan Leong Hong, ACA

Mr Tan Leong Hong is a chartered accountant by training. He started his career in BDO with audit practice and moving to corporate finance advisory where he has participated in running multimillion deals in Malaysia and China. During the founding days of Coffeeprint, he has brought his vast experience on board to build the business model. Mr Tan is now scaling up Coffeeprint towards an IPO in 2025. Mr Tan serve as the business strategy advisor to Coffeeprint and is not involved in day to day operations.

Background:

  • Member of Institute of Chartered Accountants in England and Wales.
  • Attached to a private equity fund with approximately RM600m AUM.
  • 10 years experience in growth investment, business strategy, corporate finance and financial reporting.
TEAM

The Coffeeprint team is made up of young, energetic and passionate dream chasers looking to create an impact in the world. We come from various background and work cohesively with a vision to create global brands born in Malaysia. As a customer-centric company, each of the team members plays a crucial role to ensure the delivery of unparalleled service to customers.

Vivian Tan, Supply Chain Manager

  • Overseeing and managing the company's overall supply chain and logistics strategy and operations in order to maximize the process efficiency and productivity

May Yap, Customer Account Manager

  • Building a solid relationship with customers and act as the liaison between customers and cross-functional internal teams to ensure the timely and successful delivery of our solutions.  

Nurfarah Shafiqah Bt. Abdul Halim, IT Executive

  • Highly advanced technical skill to oversee company IT requirement, functions and specific technology requirement.

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