Cobra Fitness Sdn Bhd is a Malaysia home grown company with experience for more than 10 years and currently expanding rapidly in 24 hour gym industry. Our business model focuses on no frills model where we eliminate unnecessary expenses in our business. We emphasize on cleanliness, convenience, and satisfaction of our customers. We offer wide range of gym and fitness equiptment, personal training classes and sauna. Besides, we are the first gym in Malaysia that offers 24 hour access and advanced computer system that allows us to monitor the gym during non-staffed hours. Currently, we have more than 12000 customers in all our 8 outlets and still growing. We use various kind of business tactics to eliminate competitors and at the same time increase the profit by strong marketing strategy. We derive our income mainly from core services such as, membership, personal trainings, beverages and merchandise.