Currently, most travelers will book through online promotional airfare (the airline's own app) and hotel accommodation (Agoda / Booking.com / Airbnb). The most lacking are itineraries, attractions and activities.
The launch of Aviigo fills a gap in the market, both to help tourists find suitable travel routes, and to help travel providers establish a brand image on their platform and bring in new customers. In Southeast Asian countries, the "multi-day tour", activities and packaged adventure travel market is already large. There is no travel app for "multi-day tour" in the market. Aviigo has seized this opportunity well and opened it before competitors to this market.
